Jelli SpotPlan

Skip the phone calls and spreadsheets. Open Jelli SpotPlan, choose who you want to reach, and see radio opportunities appear as you set goals, budget, and geography. Start with an audience profile (age, interests, commute patterns), pick markets or go nationwide, and refine with dayparts and formats. A live availability panel updates as you adjust filters, showing projected reach, CPM, and frequency. Drag placements into your draft schedule, compare scenarios side by side, and save the plan that best matches your targets. Export a proposal for client review or keep everything inside SpotPlan with shared links and approvals.

When you’re ready to move, confirm the plan to lock inventory instantly across networks and individual markets—no chasing confirmations. Set flight dates, pacing rules, and frequency caps in one order. Upload multiple audio creatives, then map versions to different markets, dayparts, or audience segments. Add tracking parameters once and apply them across all placements. Need to pivot from a local push to a broader footprint? Duplicate the plan, expand markets, and commit the new order in minutes without rebuilding from scratch.

Track delivery the moment your ads begin to air. RadioDash, the built-in analytics console, shows every play with station, market, daypart, and creative version, alongside pacing and budget burn. See what’s ahead versus what’s already delivered, get alerts for under-delivery, and let the system auto-replace missed spots or credit them according to your rules. Compare creative performance, shift budget to higher-performing markets, and edit caps mid-flight without interrupting live runs. Connect attribution partners to view site lift or store visits tied to each placement, then tag optimizations back to the plan.

Collaborate across teams with roles, comments, and version history. Standardize templates for recurring buys—seasonal promotions, product launches, or franchise rollouts—so planners can clone, tweak, and launch quickly. Schedule recurring reports or push data to your BI tools via export or API. Typical workflows: spin up a 10-city weekend blitz for a retailer before lunch, layer national reach with targeted commuter dayparts for an auto brand, or run rapid A/B creative tests for a DTC offer and reallocate spend by performance the same day. SpotPlan turns radio into a fast, transparent, and measurable channel your team can operate like any modern digital buy.